jhonny-editor/code/product-growth-runs/premiere-pro-mcp/2026-08-22/06-paid-ads.md

Paid-ad experiment plan

Product: Premiere Pro MCP Market: Professional Adobe Premiere Pro workflow automation Date: 2026-08-22 Research scope: Human-controlled future experiment design; no campaign, audience upload, budget, creative production, or spend has occurred. Status: Do not launch until host proof, tracking validation, landing-page readiness, and explicit budget approval are complete.

Guardrails

• Optimize for verified workflow outcomes, not clicks, downloads, stars, or impressions (INS-004).
• Do not purchase or launch ads before a public, host-tested workflow page exists (INS-001, INS-003).
• Do not claim “production-ready,” “saves hours,” “editor approved,” Adobe Marketplace availability, or universal Premiere compatibility.
• Do not target customers using proprietary project/media data or upload customer lists without separate approval.
• Keep budget, bid strategy, platform account, audience expansion, and launch execution human-controlled.

Required landing pages

ID	Landing-page requirement	Evidence	State
LP-001	Safe connection check page: exact read-only prompt, prerequisites, failure recovery, privacy qualification, host/version scope.	INS-001, INS-002	not yet verified
LP-002	One host-tested workflow page: inspect → plan → confirm → verify, with a real recording and receipt.	INS-001, INS-003, INS-005	not yet verified
LP-003	Companion/design-partner interest page that states availability and price only after explicit approval.	INS-002, INS-006	hypothesis

Ad-test register

ID	Channel	Hypothesis	Control	Treatment	KPI	Decision rule	Tracking	State
AD-001	Search, high intent	Outcome-led “review before change” copy (ANG-001) produces more verified safe-check completions than tool-count copy for relevant Premiere automation queries.	“335 AI tools for Premiere Pro” wording; only if it has approved factual qualifications.	“Automate repeatable Premiere work—with a preview before anything changes.”	Verified safe-check completion per qualified landing visit	Evaluate only after a pre-approved minimum sample and conversion window; pause if no verified completions or support burden is unacceptable.	landing_view, safe_check_start, safe_check_ready; privacy-safe aggregate attribution	pending approval
AD-002	Search, high intent	Installation-confidence copy (ANG-003) improves safe-check completion among evaluators who fear setup friction.	Generic installation CTA.	“Know your Premiere connection is ready before you edit.”	Median time from landing view to verified safe-check ready	Run after LP-001 is verified; iterate only if errors identify an actionable onboarding barrier.	Same as AD-001 plus connector_repair_started, connector_repair_outcome	pending approval
AD-003	Video retargeting, consideration	A real workflow recording (CRE-001) leads to more verified workflow starts than an architecture-only animation (CRE-002).	Approved CRE-002 diagram.	Approved CRE-001 recording.	Verified workflow start per qualified returning visitor	Run only with consented compliant audience data and a sufficient verified baseline; kill any version that raises support burden without verified outcomes.	demo_play_50, workflow_page_view, workflow_preview_started, workflow_verified	pending approval
AD-004	LinkedIn or specialist community sponsorship	Post-supervisor-oriented workflow-pack copy (ANG-004) creates more qualified design-partner applications than generic AI automation copy.	Generic automation benefits.	“Turn recurring editorial steps into reviewed team workflows.”	Qualified design-partner application accepted after human review	Do not launch until ICP interviews confirm role, pain, and buying context; stop if applications are unqualified.	design_partner_interest, manually reviewed qualification field, no sensitive project data	pending approval

Test design notes

AD-001 — recommended first test

• Primary variable: Message framing only; identical destination, targeting, and landing experience.
• Primary KPI: Verified safe-check completion, not CTR.
• Diagnostic metrics: Query relevance, landing engagement, safe-check start, readiness failure category, support tickets per activated installation.
• Prerequisites: LP-001 live and verified, privacy review complete, support owner assigned, and product owner approves exact copy and budget.
• Reason: INS-001 provides a tangible activation event and INS-004 identifies the absence of a current funnel baseline.

Exclusions

Do not test price, trial claims, performance claims, or Adobe affiliation until those are explicitly approved and evidenced. Do not run creator “viral clip” messaging as a primary experiment because that heads into a better-established competitive segment (INS-005).

Measurement specification

Event	Definition	Data prohibition	State
landing_view	Qualified page view with campaign/source metadata	No project, media, prompt, or file-path content	proposed
safe_check_start	User begins documented read-only connection flow	No personal/project contents	proposed
safe_check_ready	Connection check returns the documented ready result	No project names, paths, or media metadata	proposed
workflow_preview_started	User views a workflow plan	No workflow inputs unless separately privacy reviewed	proposed
workflow_verified	Host returns a workflow-specific verification receipt	No receipt payload until data classification is approved	proposed
support_contact	User initiates support from activation flow	Capture consent and minimum necessary contact data only	proposed

Next actions

1. Verify LP-001 and a real LP-002 before preparing creatives (INS-001, INS-003).
2. Have privacy/security review the event schema before implementation (INS-004).
3. Obtain explicit campaign, budget, account, audience, and creative approval before launching any test.

Owner: Growth lead with product analytics owner Approval needed: Explicit approval for each campaign, platform account, audience, budget, creative, tracking implementation, and launch. Completion criteria: A test can start only after every prerequisite is verified, its single primary variable is locked, and an accountable reviewer has approved the decision rule.